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Costs and pricing

Startup funding costs in England: net proceeds, official fees and a Start Up Loan example

What raising startup funding costs in England: Companies House fees, Start Up Loan terms and worked examples of net proceeds, success fees and dilution.

The cost of startup funding is more than a fee or an interest rate. It covers money paid, time used, ownership given away, obligations accepted and cash that arrives late. A useful budget follows the whole transaction, from preparation to the day the money clears.

What to take away

  • Net proceeds equal gross funds received minus cash deductions and transaction payments.
  • Keep pounds, ownership percentages and governance rights in separate columns, never one total.
  • Official filing fees are small and fixed. Adviser, legal and platform fees need written quotes.
  • A Start Up Loan has published terms, so its cost can be worked out exactly.
  • Test every cost under four outcomes, including no funding at all.

Start with net proceeds

The headline raise is rarely the cash you can spend. Deduct fees withheld at completion, professional invoices paid from the round and any immediate obligations. Then add the date each tranche is expected to clear.

net proceeds = gross funds received - cash deductions and transaction payments

Show which items are paid before completion, on completion or later. A cost paid from existing cash can shorten runway even though it never appears as a deduction from the round.

Worked example (illustrative figures)

Assume a £500,000 equity raise with £15,000 of legal fees, £4,000 for a platform and £8,000 for an adviser. Net proceeds are £500,000 minus £27,000, which is £473,000, before any other obligation. These fees are assumptions for the arithmetic, not benchmarks, so replace them with written quotes.

Use the official charges that apply

A new company pays a statutory filing fee. Companies House fees for incorporation are £100 online and £124 on paper, with same-day incorporation listed at £156. These fees are not a stand-in for solicitor, accountant or platform costs.

ServiceOnlinePaper
Incorporation£100£124
Confirmation statement (first in the 12-month payment period)£50£110
Registration of a charge£14£24

Keep a source column in the budget with the URL, the date you checked it and the unit. Reopen the official table at the time of filing, because fees can change.

Count preparation work

List financial modelling, accounting clean-up, tax review, legal work, cap-table reconciliation, customer evidence, data-room preparation and pitch support. Ask for written scope and assumptions before you compare prices.

Record internal time separately, in hours, for founders, finance staff and directors. Separate reusable work from work tied to one instrument. Accurate accounts help every later decision, while a bespoke document for a failed deal may help none.

Compare adviser and platform pricing

Advisers and software suppliers may charge a fixed project fee, an hourly rate, a subscription, a success fee or a mix. Define the work and the outcome first, because a price means little without them. Check the pricing models framework before you ask for quotes.

A success fee needs a calculation base and a tail period. Illustrative arithmetic: a 3 per cent success fee on a £500,000 raise is £15,000. Ask who pays referral commissions, and model two advisers claiming the same introduction.

Price debt from the offer

Record the borrower, advance, fees, interest, repayment dates, term, total repayable, security, guarantee and early-settlement terms. A fee taken from the advance reduces net cash even when the interest rate looks low.

GOV.UK's Start Up Loan page describes a government-backed loan of £500 to £25,000 that is an unsecured personal loan, not a business loan. Interest is fixed at 7.5% per year, repayment runs over 1 to 5 years, and there is no application fee or early repayment fee.

Those terms apply to that product on the date checked. Use your own agreement for any decision, and keep personal exposure apart from company cash flow.

Worked example (illustrative figures)

Take a £10,000 loan at 7.5% over five years, repaid monthly. Standard loan arithmetic gives about £200 a month, or roughly £12,000 repayable in total. Your agreement sets the real schedule. Test the payments against a month of slower sales.

Show equity cost as ownership

Equity has no scheduled interest, but existing owners give up a share and accept new rights. Work out pre-money valuation, new cash, share price, shares issued and fully diluted ownership. A headline percentage cannot price liquidation, anti-dilution or consent terms, so a solicitor should review them.

Illustrative arithmetic: £500,000 invested at a £2,000,000 pre-money valuation buys 20 per cent of the company after the round. Model an option-pool change and a later round too. For valuation inputs, see the valuation methods guide.

Budget tax relief steps

Asking HMRC whether an investment would meet the conditions of a venture capital scheme is called advance assurance. Each proposed investment needs a separate application, and the result is not a verdict on the investor or the company's prospects. Add the time and any adviser fee to the budget.

The SEIS vs EIS comparison explains which relief tends to suit a round. Take current tax advice before you tell investors that relief is available.

Model grants and hidden costs

A grant budget starts with the live competition and its agreement. Split project spend into eligible and excluded cost, then work out the company's contribution. Check when the grant pays out, because spending often comes before any claim is paid, and that gap needs working capital.

Hidden costs include management time, VAT, delayed cash, board reporting and adviser tail fees. List each one with an owner, so that none is discovered after signing.

Run four outcomes

Run every cost under no funding, minimum funding, target funding and late funding. This shows which charges survive a failed raise and which scale with the result. Compare the answers in the risk scenarios and keep a spare line for changes.

  1. List each cost with its unit, payer and payment date.
  2. Mark each cost as fixed, variable or contingent on success.
  3. Recalculate net proceeds under each of the four outcomes.
  4. Approve any change to the budget in writing, with a date.

The budget template provides a layout for these columns.

Before you act

  • Write down the amount, instrument, milestone and decision date.
  • Get written quotes with scope, VAT and exclusions.
  • Check the live official fee table for each filing.
  • Calculate net proceeds, not gross funds.
  • Test the budget under four funding outcomes.

Common questions

Is the headline raise the cash I can spend?

No. Fees withheld at completion, invoices paid from the round and other obligations come off first. Net proceeds are gross funds received minus those deductions, and the clearing date of each tranche matters as well.

Do Companies House fees cover my legal costs?

No. They are statutory filing charges only. Solicitor, accountant and platform fees are separate and need written quotes.

Can I add pounds, ownership and governance rights into one number?

No. Show them side by side in a decision table, because a percentage of ownership and a fee in pounds are different kinds of cost.

In this guide

  1. Startup funding: what to put in a quote scheduleA startup funding cost guide: the cost items to quote, how to record them, and the Companies House and Start Up Loan figures to use.
  2. Startup funding pricing models: a comparison frameworkA framework for comparing startup funding pricing models across adviser fees, debt, equity and grants, including cash costs, rights, security and claim timing.
  3. Startup funding return on investment: three questions that must stay separateCalculate startup funding return on investment in England without confusing gross funds, company outcomes, investor returns, dilution or attribution.
  4. Easily missed startup funding costs, from board time to adviser tail feesFind 15 easily missed startup funding costs in England, from management time and VAT to delayed cash, dilution, reporting, security and adviser tails.

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